Gratitude: Dallas Cowboys Approve $3 Million Statue for Emmitt Smith Outside AT&T Stadium — Fans Say “He Changed the Culture”
In a move that has Cowboys Nation buzzing with pride and emotion, the Dallas Cowboys have officially approved a $3 million statue honoring NFL legend Emmitt Smith, to be placed outside the iconic AT&T Stadium in Arlington, Texas.
The statue, set to be unveiled next season, will commemorate Smith’s incredible legacy as the NFL’s all-time leading rusher and a cornerstone of the Cowboys’ golden era in the 1990s. Known for his unmatched work ethic, relentless drive, and unwavering loyalty to the franchise, Emmitt Smith is more than just a football icon — he is a symbol of resilience, leadership, and greatness.
“He didn’t just win games. He changed the culture,” one lifelong Cowboys fan said at a press conference. “Emmitt brought heart, humility, and a championship mindset that still defines what it means to be a Cowboy.”
During his 13 seasons with Dallas, Smith racked up 18,355 rushing yards, won three Super Bowl rings, and was named Super Bowl XXVIII MVP. But his impact extended far beyond the field. He became a role model for young athletes, a pillar in the community, and a symbol of what persistence and dedication can achieve.

Team owner Jerry Jones called the statue “long overdue” and described Emmitt as “a living embodiment of Cowboys greatness.”
“Emmitt Smith gave everything to this team,” Jones said. “And now, generations of fans will walk past this statue and remember what excellence looks like.”
Fans from across the country are already planning trips to see the statue once it’s unveiled, viewing it not only as a tribute to a player — but to an era. An era where grit, grace, and glory walked hand in hand.
As one Twitter user posted:

“He’s not just the GOAT. He’s the soul of the Cowboys. This statue is a thank-you from all of us.”
In a league constantly changing, legends like Emmitt Smith remind us what will always matter: heart, loyalty, and legacy.