Turning Point USA Unveils “The All American Halftime Show”: A Patriotic Counter to Super Bowl 60
Phoenix, AZ – October 18, 2025 – In a powerful segment on *The Charlie Kirk Show*, Turning Point USA (TPUSA), now led by Erika Kirk, widow of the organization’s assassinated co-founder Charlie Kirk, announced “The All American Halftime Show.” Set for February 8, 2026, to coincide with Super Bowl 60’s halftime performance by reggaeton superstar Bad Bunny at Levi’s Stadium in Santa Clara, California, this faith-driven, patriotic spectacle is a direct tribute to Charlie Kirk’s legacy. Erika, her voice resolute yet emotional, framed the event as a cultural stand: “Charlie believed in reclaiming America’s soul from cultural decay. This show isn’t just entertainment—it’s a revival of faith, family, and freedom.”
Charlie Kirk, the 31-year-old conservative firebrand who co-founded TPUSA in 2012, was assassinated on September 10, 2025, during a speaking event at Utah Valley University, a tragedy ruled as ideologically motivated. His death galvanized conservative America, where he was a Trump ally and fierce critic of progressive “wokeism,” mobilizing millions of young voters. Erika Kirk, a former Miss Arizona USA, entrepreneur, and mother of two, has since taken the helm, vowing to amplify her husband’s vision. “Charlie’s voice will remain,” she declared in her first public address post-tragedy, a promise now realized in this bold challenge to the NFL’s cultural sway.
The NFL’s selection of Bad Bunny as Super Bowl 60 headliner, announced on September 29, 2025, has sparked intense controversy. The 31-year-old Puerto Rican artist, a global icon with billions of streams, is known for his genre-defying music and advocacy for LGBTQ+ rights and Puerto Rican independence. His statement—“Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL”—celebrated his role in showcasing Latin culture. But for conservatives, Bad Bunny embodies the NFL’s drift toward “Hollywood-ification.” Critics like Dallas Cowboys owner Jerry Jones called it a “woke circus,” while Megyn Kelly urged a boycott, citing the artist’s critiques of U.S. policies. Social media erupted, with hashtags like #BoycottSuperBowl trending among those who see the choice as alienating traditional fans.
TPUSA’s response, “The All American Halftime Show,” promises a stark contrast: “music in English, tributes to our heroes, and unapologetic patriotism.” Erika detailed a lineup featuring country stars, Christian worship artists, and military honors. Confirmed performers include Kid Rock, whose tickets sold out rapidly, and worship leader Brandon Lake, bringing a spiritual focus. Rumored acts like Lee Greenwood, set to perform “God Bless the USA,” add to the patriotic fervor. The event, to be livestreamed from an undisclosed venue, will include flag ceremonies and first-responder salutes, dedicated to Charlie Kirk’s vision of cultural renewal.
Support for the show has surged. Jerry Jones pledged $7 million, aligning with his own halftime critiques, while grassroots donations flooded in post-announcement. Erika emphasized accessibility: the show will be free to stream, family-friendly, and free of “corporate agendas.” “This is for heartland families in living rooms, not stadium suites,” she said, echoing Kirk’s ethos of empowering everyday Americans. The announcement has electrified conservative circles, with supporters on X calling it a “MAGA miracle.” One user wrote, “Finally, a halftime we can sing along to.” Influencers like Lara Trump hinted at involvement, boosting anticipation.
Critics, however, dismiss the event as divisive. Some argue it fractures the Super Bowl’s unifying spirit, with one X user noting, “TPUSA’s turning a game into a culture war.” The NFL, unmoved, reaffirmed Bad Bunny’s performance as a “celebration of global culture.” With Super Bowl viewership exceeding 133 million last year, TPUSA’s gambit faces steep competition but could draw significant attention from disaffected fans.
For Erika Kirk, this is deeply personal. Since Charlie’s death—marked by a memorial attended by President Trump and Vice President JD Vance—she has balanced grief with leadership, expanding TPUSA’s reach. “Charlie foresaw this cultural battle,” she said on air. “He’d be grinning ear-to-ear.” As February 8, 2026, approaches, “The All American Halftime Show” is more than counter-programming; it’s a manifesto. In a divided nation, TPUSA bets on faith and patriotism to challenge Bad Bunny’s global flair. Whether it steals the spotlight or carves a niche, Charlie Kirk’s legacy burns bright, proving his vision endures beyond the grave.
