Social Media for the Super Rich: Scrolling with a Side of Caviar

Picture this: you’re curled up on your couch, thumb lazily flicking through Instagram, double-tapping a cat video that’s 80% fur and 20% chaos. Maybe you retweet a meme about existential dread or toss a like at your cousin’s blurry vacation pic. That’s social media for us mere mortals. But for the super rich? Oh, honey, their feeds are a whole different ballgame. While we’re doomscrolling through relatable content, the elite are out here treating platforms like GoFundMe as their personal Pinterest boards. Buckle up, because the social media habits of the 1% are wilder than a TikTok dance trend.

Take Taylor Swift, for example. According to her pal Ruby Rose in a recent *Vogue* interview, Tay doesn’t just scroll through X for hot gossip or cute fan edits (though, let’s be real, she probably loves those too). No, no. When Taylor’s feeling bored, she allegedly hops on GoFundMe like it’s her version of Instagram Stories. Instead of liking a post or dropping a heart-eyes emoji, she’s casually wiring thousands of dollars to strangers like it’s no big deal. “Oh, this college kid needs tuition? *Boop*, here’s $10,000. This family’s house burned down? *Tap*, $50,000, done.” For Taylor, a “like” comes with a side of life-changing generosity. Meanwhile, my most generous social media moment was sharing my friend’s Etsy shop link. Big flex.

It’s not just Taylor. The super rich have turned social media into their personal playground, and the rules are different when your net worth has more zeros than a binary code convention. While we’re arguing in the X comments about pineapple on pizza, billionaires like Elon Musk are using the platform like a digital megaphone. One minute, he’s tweeting about colonizing Mars; the next, he’s dropping cryptic memes that tank crypto markets. Us? We’re just trying to figure out if our tweet got ratioed. Elon’s out here ratioing entire economies.

Then there’s the influencer game, which for the ultra-wealthy is less “sponcon” and more “I forgot I own this yacht.” Take Kylie Jenner, who probably has an assistant whose sole job is to post perfectly curated Instagram shots of her sipping rosé in front of a private jet. While we’re out here angling our phone cameras to hide the pile of laundry in the background, Kylie’s got a team ensuring her feed screams “casual billionaire vibes.” Her captions? Probably something like, “Chasing sunsets ✈️ #Grateful.” Our captions? “Chasing my cat who stole my sandwich #SendHelp.”

And don’t get me started on the exclusivity. The rich don’t just use regular social media; they’ve got their own VIP versions. Ever heard of Raya? It’s like Tinder for the elite, where you’re more likely to match with a hedge fund bro than a barista with a SoundCloud. Or take Net-a-Porter’s invite-only app, where the ultra-rich shop for $10,000 handbags like we browse Amazon for phone chargers. Meanwhile, we’re refreshing our feeds to see if our high school nemesis got engaged. Spoiler: they did, and the ring is bigger than our dreams.

But the real kicker? The super rich don’t even need to post to flex. Beyoncé could go silent on Instagram for a year, and we’d still be dissecting her last mirror selfie like it’s the Da Vinci Code. When you’re that rich, your absence is louder than our presence. We’re out here posting Stories to prove we’re living our best lives; they’re out there actually living it, probably on a private island with Wi-Fi faster than our entire neighborhood’s.

So, while we’re liking memes and sliding into DMs, the super rich are scrolling through causes, dropping cash like confetti, and treating social media like their personal concierge. Next time you’re mindlessly tapping through Reels, just imagine Taylor Swift casually funding someone’s dream on GoFundMe. It’s the ultimate power move—one we can only double-tap from afar.