Erika Kirk and Megyn Kelly to Host “The All-American Halftime Show” — A New Cultural Moment During Super Bowl LX

In a high-visibility move, Turning Point USA (TPUSA) has announced that Erika Kirk and Megyn Kelly will co-host the group’s alternative halftime event, titled The All-American Halftime Show, set to air during the same time slot as the official halftime of Super Bowl LX on February 8, 2026. The announcement signals a deliberate cultural and political intervention into one of America’s most-watched broadcasts.

Erika Kirk — widow of TPUSA co-founder Charlie Kirk and now CEO of TPUSA — has already taken the reins of the organization after her husband’s death in 2025. According to publicity materials, the show will centre around themes of “faith, family and freedom,” and aims to provide what organizers call a “patriotic alternative” to the mainstream Super Bowl halftime show.

Megyn Kelly, the former national-media figure turned political commentator, adds a high-profile media face to the event. Her involvement underscores TPUSA’s intention to frame the show not simply as entertainment, but as a message-driven moment. Kelly has previously been vocal in her criticism of the NFL’s halftime decision to hire Bad Bunny, and her role here appears aligned with that positioning.

What the show promises

According to TPUSA’s site and marketing, The All-American Halftime Show will engage viewers with patriotic performances, speeches, music genres ranging from Americana and country to worship, and tributes to first responders and veterans. While specific performers have not yet been publicly confirmed, insiders suggest the production will emphasise American cultural heritage, emphasise English-language music, and celebrate traditional values rather than the pop spectacle typical of the Super Bowl.

Erika Kirk stated in a promotional interview: “This isn’t about competition. It’s about reminding America who we are—our faith, our families, our freedoms—and bringing people together through music, shared values, and a sense of purpose.”

Why now — and what’s driving it

The impetus for TPUSA’s alternative event comes amid backlash from some conservative voices over Bad Bunny’s selection as the headliner for Super Bowl LX’s official halftime show. Critics argued the choice reflected a shift away from what they consider traditional American cultural reference points. TPUSA’s announcement positions their show as a reaction — a counter-programming strategy.

In turning this into a televised (and presumably streaming) event, TPUSA is leveraging the massive audience and cultural significance of the Super Bowl halftime moment. By having two prominent women — one a rising political leader in the conservative movement (Erika Kirk) and the other a former mainstream media star (Megyn Kelly) — host the show, the organisation gains legitimacy and visibility.

Potential impact and risks

If The All-American Halftime Show attracts significant viewership, it could help TPUSA further its brand as a cultural-as well as a political-movement organisation. For supporters, the show offers an option they perceive as more aligned with their values. For the conservative media ecosystem, it could become a rallying moment.

However, the show also carries risks. The framing of the event as a “patriotic alternative” necessarily invites scrutiny over inclusivity and the boundaries of cultural identity. Some critics already view TPUSA’s move as reactionary or exclusionary, especially given the backdrop of the “anything in English” option on their genre-survey form.

Additionally, pulling off a live event opposite the Super Bowl — with sufficient production values and audience reach — is a logistical challenge. If the show appears under-produced or marginalised, it could undermine the intended message.

What to watch

In the coming weeks, several key areas will determine how much traction this event gains:

• Line-up announcements: High-profile performers will lend credibility. Reports suggest country and rock acts may be tapped.
• Broadcast & streaming details: Where and how the show is made available will influence reach — whether via cable, streaming platforms, or simulcast options.
• Marketing and distribution: TPUSA will need to mobilise its base and beyond to capture viewership during the same window as the official halftime show.
• Audience reaction and media coverage: Will mainstream outlets take the event seriously, or will it be dismissed as fringe? Will it attract viewers beyond the core conservative movement?
• Cultural response: How will critics, cultural commentators and the broader public react to the show’s framing and values? Will it be celebrated as refreshing or criticised as polarising?

Bottom line

The announcement that Erika Kirk and Megyn Kelly will co-host The All-American Halftime Show spells out TPUSA’s ambition: to turn one of America’s biggest entertainment moments into a cultural statement rooted in their vision of faith, family and freedom. Whether the event will become a significant cultural moment or a niche counter-programming stunt remains to be seen — but with two prominent hosts and clear messaging, the show is already positioned as a flashpoint in the evolving landscape where entertainment, identity and politics intersect.