In a move that has sent shockwaves through the global automotive industry, Toyota has reportedly chosen Canada over Alabama for its highly anticipated $9 billion megafactory project. The decision marks a significant turning point in North American manufacturing competition, highlighting changing economic priorities, evolving supply chains, and the rising importance of strategic international partnerships.

The proposed megafactory was expected to become one of Toyota’s largest production hubs outside Japan, focused heavily on next-generation electric vehicles (EVs) and advanced battery technology. With the global EV market accelerating rapidly, Toyota’s investment signals an aggressive push to secure leadership in sustainable mobility while competing against rivals like Tesla, BYD, and Volkswagen.
Industry analysts point to several factors behind Canada’s victory. Strong government incentives, access to critical minerals essential for battery production, and a stable clean-energy grid reportedly played decisive roles. Canada’s abundant lithium, nickel, and cobalt resources make it an increasingly attractive destination for automakers seeking localized EV supply chains.
Alabama had long been considered a frontrunner, offering competitive tax incentives and an established automotive workforce. The state already hosts major manufacturing operations from global automakers, making Toyota’s apparent withdrawal a major disappointment. Local leaders had anticipated thousands of high-paying jobs and a powerful economic boost tied to the project.

Toyota’s decision reflects a broader trend reshaping North American industry. Automakers are now prioritizing regions that align with environmental regulations, clean energy commitments, and battery supply security. Canada’s aggressive green industrial policies appear to have positioned it as a future EV powerhouse.
Battery production has become the centerpiece of the modern automotive economy. By situating its megafactory closer to mineral sources and renewable energy infrastructure, Toyota reduces logistical risks and strengthens long-term sustainability goals. Experts say this shift could influence where future automakers choose to invest.
News of the decision sparked strong reactions in both countries. Canadian officials welcomed the investment as validation of national industrial policy, while U.S. policymakers are expected to reexamine inc