Alan Jackson’s Super Bowl Boycott: A Country Star’s Stand Against Bad Bunny

In a stunning move that has rocked both the music and sports worlds, country music legend Alan Jackson has announced he will boycott the 2026 Super Bowl over the NFL’s decision to feature Bad Bunny as the halftime show headliner. Speaking at a Nashville press event on October 16, 2025, the 66-year-old icon didn’t mince words: “I’m an American—I’d rather stand for something truly All-American than be part of the NFL’s circus.” Jackson’s fiery declaration, coupled with his decision to join Turning Point USA’s (TPUSA) “All-American Halftime Show” to honor the late Charlie Kirk, has amplified a growing conservative backlash against what some call the “Hollywood-ification” of football, thrusting the Super Bowl into a cultural maelstrom.

Jackson, known for hits like “Chattahoochee” and “Gone Country,” has long embodied the heartland values of his fanbase—hard work, faith, and patriotism. For him, the Super Bowl halftime show, watched by over 100 million annually, should reflect the rugged spirit of America, not what he sees as a drift toward “woke” culture. Bad Bunny, the 31-year-old Puerto Rican reggaeton star set to headline on February 8, 2026, represents a stark contrast. Known for his genre-blending music, gender-fluid fashion, and activism on issues like Puerto Rican independence and LGBTQ+ rights, Bad Bunny’s selection has sparked both excitement and controversy. Jackson, echoing sentiments shared by Dallas Cowboys CEO Jerry Jones, called the choice a “slap in the face to traditional fans,” labeling Bad Bunny a “woke favorite” pushing an agenda unfit for football’s biggest stage.

The NFL’s decision to tap Bad Bunny reflects its ongoing effort to diversify the halftime show and appeal to younger, multicultural audiences. The artist, born Benito Antonio Martínez Ocasio, has billions of streams and a global following, making him a bold choice to follow acts like Rihanna and Usher. Yet, for Jackson and his supporters, this move symbolizes a broader cultural shift they reject. “The Super Bowl used to be about unity—grit, glory, and the American way,” Jackson said. “Now it’s a platform for Hollywood’s latest fad. I’m out.” His boycott call has resonated on platforms like X, where fans have rallied under hashtags like #StandWithAlan and #BoycottSuperBowl, with one user writing, “Alan Jackson’s keeping it real—Bad Bunny’s no fit for football.”

Jackson’s alignment with TPUSA, a conservative organization led by Erika Kirk, widow of founder Charlie Kirk, adds fuel to the fire. TPUSA’s “All-American Halftime Show,” scheduled to compete with the Super Bowl, aims to offer a patriotic alternative featuring country artists, military tributes, and conservative figures. Jackson revealed he’ll perform at the event, dedicating his set to Charlie Kirk, whose vision of mobilizing young conservatives continues to shape TPUSA. “Charlie stood for America’s heart and soul,” Jackson said. “I’m proud to honor him and give fans a show that celebrates our roots.” The event, set to be livestreamed, promises flag ceremonies and performances by artists like Lee Greenwood, positioning itself as a counterpoint to the NFL’s “woke circus.”

The backlash has sparked fierce debate. Critics argue Jackson’s stance, particularly his dismissal of Bad Bunny’s cultural impact, borders on intolerance. “Alan’s out of touch—Bad Bunny represents a new America,” a fan posted on X. Others defend Jackson, seeing his boycott as a stand against the politicization of sports. “He’s right—the NFL’s pandering to Hollywood elites,” another user wrote. The NFL, undeterred, issued a statement: “Our halftime shows reflect the diversity of our audience. Bad Bunny’s performance will be a celebration of music and culture.” Meanwhile, TPUSA’s event has gained traction, with conservative influencers promoting it as a “true American alternative.”

This clash underscores deeper tensions in American culture—tradition versus progress, unity versus division. Jackson’s boycott, paired with his TPUSA appearance, challenges the NFL’s direction while rallying fans who feel alienated by modern entertainment. As February 8, 2026, approaches, the Super Bowl will be more than a game; it’s a cultural showdown. Will fans tune into Bad Bunny’s vibrant performance or switch to Jackson’s patriotic tribute? The answer may reveal where America’s heart lies in this polarized era, proving that even football can’t escape the culture wars.