ARLINGTON, TX — Dallas Cowboys owner Jerry Jones has once again proven that he’s not just building a football legacy — he’s building the future of sports entertainment. In a stunning announcement that has fans and industry insiders buzzing, Jones revealed a bold $7.3 million renovation plan for AT&T Stadium aimed at setting a new standard for NFL venues across the country.

The announcement was made during a press conference held inside the stadium, with Jones standing proudly at the iconic venue that has become a symbol of innovation, excellence, and Texas-sized ambition. “AT&T Stadium isn’t just a place where we play football,” Jones said. “It’s where memories are made. We’re committed to making it the most extraordinary sports and entertainment destination in the world.”

A Vision Beyond Football

The $7.3 million project will focus on key upgrades designed to elevate the fan experience both inside and outside the stadium. Among the highlights are enhanced digital displays, immersive interactive zones, upgraded seating for premium sections, expanded Wi-Fi connectivity, and a complete redesign of key hospitality suites.

“We’re not just adding bells and whistles,” said Charlotte Jones, Executive Vice President and Chief Brand Officer of the Cowboys. “We’re reinventing what it means to attend a live event. This renovation isn’t about keeping up — it’s about leading the way.”

One of the most anticipated changes is the integration of cutting-edge augmented reality experiences throughout the stadium, allowing fans to engage with players, stats, and game highlights in real time through their smartphones and stadium-provided devices.

Setting the Standard for NFL Stadiums

Since opening in 2009, AT&T Stadium has hosted everything from Super Bowls to world-class concerts, but Jerry Jones made it clear that resting on past glories is not an option. “In today’s world, the stadium experience has to compete with the living room,” Jones said. “We want fans to feel something here they can’t get anywhere else — not on TV, not online, nowhere.”

NFL Commissioner Roger Goodell issued a statement praising the Cowboys’ commitment to innovation: “Jerry and the Cowboys organization continue to raise the bar. This renovation is a powerful example of what’s possible when you prioritize the fan experience.”

A Boost for Arlington

Beyond football, the renovation is expected to have a significant economic impact on the city of Arlington. Local leaders praised the project for creating new jobs and further solidifying the city as a major sports and entertainment hub. “This is a win not just for Cowboys fans, but for all of North Texas,” said Arlington Mayor Jim Ross.

The renovations are expected to begin in the offseason and be completed ahead of the 2026 World Cup, where AT&T Stadium will serve as one of the key host venues. With global eyes soon to turn to Arlington, the timing couldn’t be more strategic.

A Legacy in the Making

Jerry Jones’ vision for the Cowboys has always been about more than just wins and losses. It’s about spectacle. About pushing boundaries. About setting the gold standard — and then surpassing it.

“Everything we do is about honoring the past and embracing the future,” Jones said with a smile. “This stadium is our home. And we’re making sure it stays the crown jewel of the NFL.”

As construction plans move forward, fans can expect more updates in the coming months. But one thing is already clear: the future of football in Arlington is brighter, bolder, and bigger than ever.