In a groundbreaking move that’s sending shockwaves through both the sports and entertainment worlds, Dallas Cowboys legend Emmitt Smith has officially signed a $28.5 million deal with Netflix to produce a 7-episode documentary series chronicling his incredible journey through the NFL and his unwavering dedication to the game.
This marks one of the most high-profile partnerships between a former NFL superstar and a major streaming platform, promising fans an inside look at the man behind the records, the championships, and the legacy.
Emmitt Smith: The NFL’s All-Time Rushing King
For generations of football fans, the name Emmitt Smith is synonymous with greatness. As the NFL’s all-time leading rusher with 18,355 yards, Smith’s storied career with the Dallas Cowboys includes three Super Bowl titles, eight Pro Bowl selections, and an NFL MVP award.
Now, for the first time ever, Smith will open up like never before—taking fans on a deeply personal journey through his rise from humble beginnings in Pensacola, Florida, to becoming one of the most celebrated figures in NFL history.
The Netflix Series: A Deeper Look Into Greatness
Titled “Emmitt: Run Through It”, the 7-episode series will feature exclusive interviews, never-before-seen footage, and behind-the-scenes stories from Smith’s college years at Florida, his legendary run with the Cowboys, and his life after football.
According to insiders at Netflix, the series will not only celebrate Smith’s accomplishments on the field, but also highlight the mental toughness, leadership, and perseverance that defined his 15-year career.
“This project is more than just football,” Smith said in a statement. “It’s about faith, sacrifice, discipline, and chasing your dream no matter the odds.”
A Record-Breaking Deal
The reported $28.5 million agreement makes this one of the largest content deals involving a former NFL player, signaling Netflix’s continued push into the sports documentary space.
Netflix has had prior success with sports-related content like “Quarterback”, “Last Chance U”, and “The Last Dance, but Emmitt Smith’s series represents a new level of star power and storytelling ambition.
The project will be co-produced by NFL Films, known for its cinematic storytelling, and Smith’s own media company, EJS Productions.
What to Expect: Raw Emotion and Untold Stories
Sources close to the production say viewers can expect emotional moments, stories of injury, doubt, and resilience, as well as appearances by former teammates like Troy Aikman, Michael Irvin, and head coach Jimmy Johnson.
The series will also dive into Smith’s post-NFL career, including his business ventures, philanthropic efforts, and his time on Dancing with the Stars, where he became the first football player to win the competition.
Fans and NFL World React
Social media exploded following the announcement, with fans, former players, and media personalities praising the move. Many expressed excitement at the opportunity to relive one of the most iconic careers in sports history, this time told in Emmitt’s own words.
“This is a story that needed to be told,” one fan tweeted. “Emmitt’s impact goes far beyond the field.”
Premiere Date and Availability
Netflix has announced that “Emmitt: Run Through It” is expected to premiere globally in Spring 2026, available to over 190 countries and subtitled in more than 20 languages.
Final Thoughts
With this deal, Emmitt Smith not only cements his legacy as a football icon but also takes a powerful step into the world of storytelling and media. Fans of the Dallas Cowboys, the NFL, and sports history won’t want to miss this deeply human, high-impact series that promises to inspire the next generation.
