The Dallas Cowboys have officially approved the construction of a $3 million monument honoring Emmitt Smith, one of the most iconic players in NFL history. This landmark tribute will be placed outside the AT&T Stadium in Arlington, Texas, solidifying Smith’s legacy as a Dallas legend and celebrating his immense contribution to the franchise and the sport.
Emmitt Smith: A True Dallas Cowboys Legend
Emmitt Smith is widely regarded as the greatest running back in NFL history. During his illustrious 15-year career, Smith led the Dallas Cowboys to three Super Bowl victories (XXVII, XXVIII, and XXX), setting numerous records along the way. He retired as the NFL’s all-time leading rusher with 18,355 yards—a record that still stands today.
Smith’s unparalleled talent, work ethic, and leadership helped define the Cowboys’ success throughout the 1990s. Beyond statistics, he was a symbol of resilience and determination, inspiring teammates and fans alike.

Monument Plans Confirmed by Cowboys Organization
The Dallas Cowboys organization announced plans to build the monument in a recent press release, confirming the project’s budget at $3 million. The monument will feature a larger-than-life bronze statue of Emmitt Smith in action, capturing his signature running style. It will be installed prominently outside AT&T Stadium’s main entrance, where fans can gather to honor his legacy.
Cowboys owner Jerry Jones expressed his excitement about the project, stating, “Emmitt Smith changed the culture of this franchise and left an indelible mark on the NFL. This monument is a fitting tribute to a true Cowboy legend.”
Fans React: ‘He Changed the Culture’
Fans of the Dallas Cowboys and NFL enthusiasts have warmly welcomed the announcement on social media and fan forums. Many highlight Smith’s role in changing the team’s culture, emphasizing his leadership both on and off the field.
One fan tweeted, “Emmitt didn’t just run the ball; he ran the whole franchise. He changed the culture in Dallas forever.” Another said, “This monument is long overdue. Emmitt Smith is the heart and soul of the Cowboys.”
Cultural Impact and Legacy
The monument is more than just a statue; it represents Emmitt Smith’s lasting impact on the Dallas Cowboys and football culture in general. Smith’s style of play, humility, and commitment set a new standard for excellence. His influence reaches beyond stats—he inspired generations of players to embrace hard work, perseverance, and teamwork.
Additionally, the statue will serve as a cultural landmark for Dallas, attracting tourists and football fans who want to celebrate the Cowboys’ rich history.
Boosting Community Pride and Tourism
By commemorating Emmitt Smith with this impressive monument, the Dallas Cowboys are reinforcing their connection to the local community and fans worldwide. The statue is expected to become a popular photo spot for visitors to AT&T Stadium, further boosting tourism in Arlington.
Local businesses anticipate increased foot traffic from fans visiting the monument, especially during game days and special Cowboys events. The project also reflects the franchise’s commitment to honoring its history while inspiring future generations.
A Symbol of Excellence and Dedication
Emmitt Smith’s journey—from his college days at the University of Florida to becoming the NFL’s all-time leading rusher—is a testament to dedication and perseverance. The Cowboys’ decision to build this monument acknowledges not only his athletic achievements but also his role as a mentor and ambassador for the sport.
Smith remains active in the football community, coaching and mentoring young athletes, making the monument a living tribute to a player whose influence is still felt today.
Conclusion
The Dallas Cowboys’ approval of the $3 million Emmitt Smith monument outside AT&T Stadium is a powerful reminder of the player’s legendary career and cultural impact. For fans, it’s a long-awaited honor that celebrates a figure who truly changed the culture of the franchise. As construction begins, Cowboys supporters eagerly anticipate the day when they can pay homage to one of football’s greatest icons in person.