The timing of the announcement is no coincidence — it came just hours after the NFL confirmed global superstar Bad Bunny as the headliner for the official Super Bowl halftime show. Now, two wildly different visions of American entertainment are set to collide on the same night.
Turning Point USA’s upcoming event, which the organization describes as a “celebration of faith, family, and freedom,” is being positioned as a patriotic alternative to the NFL’s increasingly pop-culture-driven productions. The show will be streamed live across multiple digital platforms and, according to organizers, will feature performances and speeches from artists who “reflect the values that built this country.”
“This isn’t about division — it’s about giving Americans a choice,” Erika Kirk said in a recent statement. “We believe there’s a large audience that still cherishes traditional values, and we want to honor them with music and message that uplift rather than divide.”
The decision comes amid mounting backlash over Bad Bunny’s Super Bowl selection. Critics argue that the Puerto Rican superstar represents the NFL’s shift toward global branding and identity politics — a move some say alienates long-time fans who feel disconnected from the league’s cultural direction.
In contrast, Turning Point USA’s show promises a distinctly homegrown tone. Early reports suggest that the event will feature a lineup of country, gospel, and Christian artists, alongside messages of patriotism and community. While the final roster has yet to be confirmed, social media speculation has already mentioned possible appearances by Jelly Roll, Jason Aldean, and Carrie Underwood — all known for their strong American and faith-centered themes.
Supporters have hailed the project as “a return to heartland values” and “a refreshing alternative” to what they call “Hollywood halftime culture.” Detractors, however, accuse TPUSA of politicizing one of the few events that traditionally unites the country.
Still, few can deny the buzz. On X (formerly Twitter), hashtags like #AllAmericanHalftime and #BadBunnyBowl have taken off, with fans debating which show they’ll be tuning into. For many, it’s become about more than entertainment — it’s about identity.
As one media analyst put it:
“This year’s Super Bowl might not just split viewers by team. It could split them by worldview.”
Whether audiences choose global pop or grassroots patriotism, the upcoming Super Bowl weekend is shaping up to be one of the most culturally charged in recent memory.
And when the lights go down on game night, millions of Americans will have to decide:
Will it be Bad Bunny’s Super Bowl halftime show, or Turning Point USA’s All-American Halftime Show?
